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The logo was born from the idea of portal that expangds the limits of the metaverse and take you to a place with no boundaries. The idea of a shape losing its edges played well with this narrative as gradients that had kinetic energy.
Recur is a NFT platform looking to expand the limits of the metaverse by offering its clients limitless options of content in a fast-growing category. With this goal in mind, this client was looking for a fresh start with a ownable, strong and flexible brand that offers both a bold statement and a solid structure to collect and sell in the digital world.