Android Rebrand

Expansion of the brand system in different formats and environments. Definition of the brand rules and creation of the brand guidelines.

Client

Google

Year

2019

Agency

Huge Inc

Service

Brand Design

Evolution of the Android brand to make it more modern and inclusive. The work spans the entire brand experience: from brand architecture and strategy, to a robust identity system with comprehensive guidelines and partner assets to a fully reimagined mobile-first digital experience on android.com.

The design of the logo draws inspiration from the most recognizable non-human member of the community, the Android robot. The robot belongs to everyone in the community, and has long been a symbol of the fun and curiosity at the heart of Android.

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