LOGO & TYPE 2015
This project just seeks to present a collection of logos and typography works (mostly commercial) in its most pure and simple condition.
Thanks to WINDSORBORN.COM.AU for allowing me make many of these projects.
Value proposition Concept development Positioning strategy experience
We designed an identity system to permeate all communication touch-points - from corporate to retail. This was built on the company's founding philosophy of going against the stream though entrepreneurship, imagination, curious energy, love and playful wit.
We unified these guiding principles as "Rebellious love". The concept is expressed through the birdcage symbol with bars bent, conveying their rebellious on-the-go curiosity, and inciting interest in an unfinished story of ever-changing fashion.
The handwritten typeface adds a personal and poetic touch. And the minimal colour scheme of a bright neon pink together with a new take on campaign photography completes the new brand identity.